This cozy ad is irreverently charming with its advice about coffee. According to the Pan American Coffee Bureau in New York City, knowing how to make a good cup morning, noon, and night is how a young girl becomes a good wife. Times have mercifully changed, but Americans still drink more coffee than anyone else in the world, just as they did when this ad was published in Life magazine in 1940.This original ad is beautifully matted and hand-framed in New York white pine, perfect for your favorite coffee shop or coffee connoisseur.